How to Create an Influencer Media Kit in 10 Steps (+Templates)
As someone very intelligent once said: “Every accomplishment starts with an appealing CV”. It is vital to correctly present your experience, skills, and show an employer that you are really a person worth collaborating with. An influencer is one of the new professions of the 21st century. This is a fairly serious job that requires matchless skills, daily work and a bit of fanaticism. And, of course, a correctly made CV, to be more precise – an Influencer Media Kit.
It is the best way to get together all the information about you and then share it with brands and businesses in the form of a so-called digital business card. It is a must for every dedicated influencer to have such a kit on hand as a documented and beautifully designed work experience and self-presentation. Let’s delve into details and clarify why this influencer media kit matters. It’s high time we figured out how to turn it into an effective tool for forging mutually-beneficial relationships with brands.
What is an Influencer Media Kit
Essentially, and Influencer Media Kit serves as a CV, portfolio, business card, and a cover letter all in one. We can compare it with a personal website that provides a full picture of you both as a professional and an individual. Primarily, this is a promotional tool where you can highlight your previous collaborations, achievements in this professional field, results you are proud of. In a word, it’s necessary to include all the nuances you want brands to know about you, as well as show off the trumps that distinguish you from your colleagues.
One of the noticeable differences of an influencer media kit from the ordinary CV is that “insider information” such as stats, audience demographics, collaboration options, rates should be included in the kit. It will ease the life of both you and brands, giving all the necessary data at once. What is more, it is a visual presentation of a modern person therefore let your imagination run wild! When it comes to the design, the kit should be impressive and should demonstrate your fine taste. It is imperative to be able to blend an informative value and visual components to reflect your personality to the fullest. However straight this may sound, a good media kit will allow selling you at the best price and taking a medal position on the influencer marketing pedestal.
Why Do You Need an Influencer Media Kit?
As we have already mentioned, the basic purpose of an influencer media kit is your digital presentation. Once you have found a brand you want to collaborate with or vice versa, a brand takes an interest in you, the first step you should take is to send your media kit. It is a way to clear things up at once and save each other from unnecessary questions. A media kit is an industry-standard that every brand keeps these days. An influencer is also a brand therefore he should stick to the same rules too.
No matter whether you are a mega influencer or nano influencer, do not neglect to create this well-designed pitch. If suddenly a brand reaches you out, you will not be caught off guard. The competition in the field of influencer marketing is, to put it mildly, quite tough. A media kit can become a magic wand that will assist you in the quality self-presentation and is a clear example that you are serious about this work. In addition to professionalism, such an approach makes you more credible in the brands’ eyes. And as you know, credibility is a leader’s currency. You’d better not refuse it.
What is more, it is a great method to organize and formalize your professional way in one document. Some projects and collaborations get lost in memory over time especially if there were a lot. It is highly recommended to transfer this valuable information from head to paper, and never lose any details.
Key Objectives of a Kit
So, you need media kit as a influncer to:
- Digital present yourself
- Meet industry standarts >
- Get all your statistics in one report
- Increase the credibility
- Organize your collaboration workflow
Take a media kit as a national document which is necessary to prove your identity. You are nobody without it, aren’t you? The same question applies to a kit for influencers. Do nano and micro influencers need a media kit? Yes, they do. This is not a matter of size. We are talking about credibility and cooperation workflows. So if you want to collaborate with brands create a media kit to simplify the negotiation process.
