What is a Media Kit: A Step-By-Step Guide On How To Create One
Ever wanted to know what a media kit is, why every content creator needs one, and what to include in it? Let me get you up to speed on the basics of media kits so you can start making beautiful media kits that you can pitch to your dream brands in no time! Think of a media kit as your business card but loaded with useful data about your brand. When you reach out to potential business partners such as PR agencies and brands, you’ll also be giving them your media kit. This will allow them to get a quick birds eye view of your brand niche, followers demographics, and the look and feel of your content.
Why do you need a media kit?
A well designed and informative media kit looks very professional and will give you an extra edge when reaching out to brands for collaborations. In fact, in almost every collaboration or project, the media kit is often the first thing sent out to initiate communication. Most media kits are one page long, so you’ll want to try include the most relevant and useful information about your brand to make a big first impression.
What to include in your media kit
Your media kit contains a lot of information, and you’ll want to add in your personality to all the data. Here is a suggested list of topics and data points to cover:
- Short bio: This is your opportunity to talk about why you do what you do. Be personable and try to draw the reader in.
- Blog statistics: Give a short overview of your blog traffic with monthly page views, unique monthly visitors, and newsletter subscribers. Some brands will make their decisions on these numbers in order to know what their potential ROI (return on investment) is.
- About your blog: List all the categories and topics that your blog covers.
- Social Media Info: Include all your social media handles where you actively push content to, such as Instagram, Pinterest, or Facebook, with the number of followers for each.
- Collaboration opportunities: List all the ways in which you do collaborations: social media content, sponsored blog posts, giveaways, blog ads, and product reviews.
- Contact Information: Clearly state how a brand can reach out to you. Usually, this includes your email, website, and phone number.
How to create your media kit
Once you have all your brand information ready, choose some software that you’re comfortable with such as Photoshop, InDesign, Pages, Canva, Power Point, or MS Word to format your media kit. Try to fit everything on one page so your potential brand partners can quickly scan through your info. Separate your data in sections and neatly align your paragraphs to make everything readable.
Brand your media kit: Adding a photo of yourself, a brand logo, and colors that represent your brand goes a long way in separating your media kit out of the others in the stack. Remember that Andrea, an influencer, content creator and coach for entrepreneurs, suggests: No more spending countless hours designing; use an effective template to pitch brands and collect your coin!
Professional Tips and Resources
If you don’t know where to find your numbers, you should contact your web host support or use Google Analytics, which is free to use and something you should definitely be using with your website. Regarding pricing, many creators don’t include prices in their media kit as they usually vary depending on the scope of the project. Sometimes it is better to include prices in the email that you send out along with the media kit on a case by case basis.
