The Nike PG3 x NASA Influencer Seeding Kit Project
Nike Basketball challenged Olé to concept, design, and produce influencer seeding kits for the Nike PG3 x NASA.
Design Concept and Inspiration
Inspired by a quote from Paul, "Don't tell me the sky's the limit when there are footprints on the moon," we developed space-inspired packaging that drew visual queues from NASA redacted documents and the idea that influencers would be the first ones to "declassify" the footwear.
Packaging and Aesthetic Details
The lunar return kits that astronauts use to bring findings from the Moon back to the Earth inspired the personalized external casing. Inside the case, the sneakers and tracksuits were concealed in vacuum-sealed, Mylar packaging that disguised the product and resembled the iconic, freeze-dried ice cream packaging.
Seeding Kit Components
- External Casing: Inspired by lunar return kits used by astronauts to bring findings from the Moon back to the Earth.
- Internal Packaging: Vacuum-sealed, Mylar packaging that resembled freeze-dried ice cream packaging.
- Included Documentation: Manila envelope with redacted, Xeroxed files of designs and renders via the labs of Nike.
- Special Access: A personalized clearance-level NASA badge.
Additionally, we included a personalized clearance-level NASA badge and manila envelope with redacted, Xeroxed files of designs and renders of the sneaker's tooling via the labs of Nike.
Market Impact and Results
The seeding experience created a splash across social media in basketball and sneaker communities, helping to successfully create awareness and energy around the PG3 x NASA.
