The Ultimate Corporate Video Production Process Guide
Whether you're engaged in a startup, a large corporation, or pursuing entrepreneurship, incorporating engaging corporate videos into your marketing strategy is non-negotiable. Corporate videos not only educate audiences about your company but also bring your brand to life in a visually captivating way. As the digital landscape continues to evolve, demand for high-quality and innovative corporate videos has only skyrocketed.
The Importance of Corporate Video Production
Video informs and persuades better than any other type of media. 90% of marketers say video marketing has given them a good ROI. Furthermore, the facts reveal that the video format is much more effective for the audience: 95% of information watched in the video is remembered, while only 10% of text information is. Corporate videos generate higher social media engagement and promote trust and brand credibility.
| Metric | Impact Percentage |
|---|---|
| Marketers reporting good ROI from video | 90% |
| Marketers reporting increased brand awareness | 90% |
| Marketers reporting increased sales and leads | 87% |
| Global internet traffic contributed by video | 82% |
Corporate Video Production: In-House, Freelance, or Production Company?
To craft professional-grade corporate videos, consider three types of options:
- In-House Videographer: This option offers faster turnaround time and quicker feedback but the videos created might have to be simpler and minimalistic due to limited manpower.
- Freelance Videographer: They offer fast and cost-effective services, however, they are more suited for one-time or occasional shoots due to their packed schedules.
- Corporate Video Production Company: This is the top choice for high-impact, engaging corporate videos. Their comprehensive expertise, alongside a bigger team and professional equipment, enables a broader range of flexibility, creative ideas and superior execution.
Popular Types of Corporate Videos
Video production for business has quickly transformed from a passing fad to a vital tool for engaging audiences in the crowded digital world. Here are some types of video content to stay relevant:
- Video Ad: Tap into what makes us human by using stories that tug at your heartstrings or make you burst out laughing.
- Product Video: Showcase what your brand is about and highlight features and benefits in an informative yet exciting way.
- About Us Video: Give viewers a peek behind the curtain of your brand and connect with your audience on a personal level.
- Testimonial Video: Build trust and credibility by showcasing real experiences and letting satisfied customers do the talking for your brand.
- Corporate Training Videos: Outline processes in a manner that keeps employees interested and engaged.
The 3 Stages of Corporate Video Production
It’s important to understand the entire video process from beginning to end. Professional agencies work hand in hand from the preparation stage up to the end of the project.
- Pre-Production: Professional designers will create a blueprint for your video and set the intention or goal of your project.
- Production: Videographers and directors understand that for a video to be effective, your return on investment is the ultimate goal. They capture the intangible benefits of a product and visualize them to your viewers.
- Post-Production: Once your video is shot, the editors will top it off with title sequences, motion graphics and color correction.
Criteria for Choosing an Agency
The choice of agency depends on issues that determine your video project’s success. Look for these key criteria:
- Experience and Expertise: Find agencies with plenty of experience and various work samples covering corporate video, commercials, and training.
- Ideas and Innovation: The best agencies can tell your brand story in a fun way using recent technologies such as drone videography, virtual reality (VR) and augmented reality (AR).
- Client Reviews: Positive samples, such as testimony and case studies, reveal the agency’s past performance.
