How to Choose the Best Photographer for Your Corporate Headshots
Corporate headshots are most often created on-location, specifically for company team members, and are usually displayed on the corporate website. These images are also used by employees on LinkedIn, in marketing materials, and press releases. However, choosing the right photographer can often be a very daunting task. The photographer you pick should not only produce great images but also make sure that the process is enjoyable and stress-free in the end.
Determine Your Needs and Goals
Before you even start your search for a headshot photographer, you need to sit down and figure out your specific needs and goals for the session.
Identify the Purpose
Why does the company need new headshots? Knowing what you need will help you figure out the style of images that would be a good fit. It’s also a good idea to look around at your competitors to see what types of headshots they’re using for their team members; you’ll want yours to be slightly different and to stand out.
Set a Budget
Prices for corporate headshot sessions can vary widely depending on the photographer’s experience, location, and the complexity of the shoot. Understanding the cost range and setting a realistic budget will help narrow down your options. Remember, a higher investment often correlates with better quality and service, so balance your budget with your expectations.
Research Potential Photographers
Once you’ve outlined your needs and budget, it’s time to start researching potential photographers. This step is crucial to finding someone who can deliver the style and quality you’re looking for.
- Look for Specialization: It’s important to find someone with at least a significant portion of their portfolio dedicated to corporate photography. Photographers who specialize in corporate headshots will have the proper lighting setup, posing knowledge, and post-processing required to create professional images.
- Read Reviews and Testimonials: Check online reviews on platforms like Google, Yelp, and social media. Look for feedback on the photographer’s professionalism, communication skills, and the quality of their work.
- Evaluate Their Portfolio: A photographer’s portfolio allows you to assess their technical skills and artistic style. Look for well-lit, clear, and sharp images where the subject is the focal point.
Logistics and Shoot Planning
The photographer’s personality and approach can significantly impact your team member’s experiences during the shoot. To ensure a smooth day, consider these logistical requirements and pricing structures based on standard industry offerings:
Corporate Session Capacity and Pricing:
- 7 Hours of Shooting Time: Can accommodate 160 people at 3 minutes each, or 48 people at 10 minutes each.
- 4 Hours of Shooting Time: Can accommodate 80 people at 3 minutes each, or 24 people at 10 minutes each.
- Individual Rates: 1st Person: $300; Next 2-10 People: $200/each; 11+ People: $150/each.
- Retouching: Free retouching often takes up to 5 days, while rush service with 24 hour turnaround may be available for a flat rate.
Preparing Your Team for the Photoshoot
Preparation is essential for a successful photoshoot. To help your team get ready, follow these professional suggestions:
- Wardrobe Selection: Choose outfits that reflect your brand and are appropriate for your industry. Stick to solid colors and avoid busy patterns that can distract from your face.
- Hair and Makeup: Consider hiring a professional hair and makeup artist to ensure you look polished and camera-ready.
- Practice Posing: Practice different poses and expressions in front of a mirror to find the most flattering angles.
- Technical Requirements: Supply a room—bigger is better. Ensure access to a standard electrical outlet and verify if WiFi connectivity is an issue.
Every image delivered should undergo meticulous retouching to ensure a polished, professional appearance, ensuring that your images reflect your unique corporate environment and culture.
