Animated Corporate Video Examples and Why They Work

Animated corporate videos are quickly becoming a critical part of a Company’s digital marketing strategy. We would go as far as saying that video content is currently leading the way against other digital marketing techniques. In today’s world, it is a well-known scientific fact that our brains process visual content at an incredibly high speed. In fact, by one estimate, visuals communicate information 60,000 times faster than text.

What is Corporate Animation?

Animation can bring new possibilities into the saturated world of corporate video production. It simply reaches levels that traditional video cannot in terms of simplifying and humanising your concepts. The best part? Animation is a distinctive tool that can truly create a strong emotional connection with the intended audience and convey a message that resonates with them, no matter what topic is at hand. An animated corporate video is used by an organization to educate, entertain, or inform its customers. This type of content can be a powerful medium for explaining new ideas and ultimately increasing sales.

Types of Corporate Video: Brand & Company Culture

Among corporate video examples, the types below share big-picture messages with the goal of gathering bigtime results from viewers. Whether you’re talking to customers at the top of your sales funnel or new employees starting their first training day, video is a crucial component of your larger corporate strategy.

• Life beyond work/work-life balance: This is a new type of video that emphasizes healthy, balanced living that leads to healthy, balanced working, showcasing employee benefits and acknowledgement of employees’ holistic wellbeing.
• A day in the life, employee interviews: This type of video advertises your company culture and day-to-day camaraderie.
• What we care about, mission statement: Brands use mission statement videos to share their message with the world and craft a picture of value-centric work.

Product and Service Marketing Videos

As corporate videos extend from a company’s overall mission and vision to key products and services, explainer videos can educate your audience effectively. Use them to cover audience knowledge gaps or to generate excitement for new manufacturing processes.

• How it’s made video: This classic type of video generally uses powerful b-roll footage and behind-the-scenes views of your operation to craft an exciting piece that helps educate and inspire.
• How it works video: A 'How it Works' video can be used to establish your thought leadership and expertise in a certain industry for viewers with all levels of interest in your brand.
• Product explainer video: This type of corporate video showcases a product in action, especially useful for companies making new, pioneering products.

Internal Training and Business Impact

Since corporate companies have more staff and a set budget for staff improvement and engagement methods, it is often the case that they ask for a series of videos with a narrative of company values or to be used for internal training. The stats don’t lie: video boosts potential customer engagement at large. Explainify.com states that as much as 84% of consumers decide to make a purchase after watching a brand video. If you can raise brand awareness and encourage customer understanding of how they can benefit from your brand, they are likely to choose you over competitors.

Comparison of Animation Styles

Studios in the corporate video production industry provide a wide range of animation services, most notably for B2B clients, varying in complexity and cost.