Digital Events: Transforming Virtual Communication into a Live Experience
Let's go digital. We support you with virtual concepts, the technical implementation required as well as the physical infrastructure. With interactive tools, a strong storyline and creative media, we provide the emotions to inspire your virtual target group. In brief: we turn your digital event into a live experience.
Defining Digital and Hybrid Event Formats
A digital event can combine either your physical event with your virtual target group (hybrid event) or it can be held exclusively online. Via the livestream studio, you can provide your workforce or shareholders with information in a professional setting, worldwide and in real time. Thanks to countless interactive tools, your virtual target group can take part in your event as actively as if they were there.
Our expertise covers various formats, including:
- Corporate event
- Hybrid event
- Digital event
- Public event
- Sport event
The Four Pillars of Digital Live Communication
A digital event is built on a solid foundation – the concept – and the following four pillars:
- Platform
- Content
- Livestream
- Interaction
These elements must be brought together for successful digital live communication. Only with a harmonious ensemble will your event be a success for your audience. We offer you the complete package all-in-one: Conception, Project Management, Evaluation, Platform Design, Content Creation, Interaction Tool Integration, technology support and a fully-equipped Studio Setup.
Professional Services and Infrastructure
Anyone can stream an event, but turning a webcast or TV transmission into a live experience is our core business. We ensure that your message meets your virtual target group head-on and remains memorable for a long time. To do this, we offer you our fully equipped livestream studios in Regensdorf and in Bern or at one of our partner locations all over the world.
| Service Category | Core Deliverables |
|---|---|
| Broadcast Services | Extended Reality, Livestream studios, and Mobile broadcasting trucks. |
| Multimedia Marketing | Video Production, Image films, Animated films, and Commercials. |
| Digital Strategy | Social Media Management, Influencer Marketing, and Paid Media Management. |
| Technical Setup | Website Development, UX/UI Design, and E-commerce integration. |
The Steps to Deliver an Exceptional Digital Event
We follow a structured process to ensure smooth delivery and broadcast:
- Audit: We begin by auditing your audience, available data, your objectives and digital infrastructure to produce a detailed analysis.
- Strategy: With the baseline and objectives agreed, we create a digital event strategy, digital infrastructure roadmap and production timeline.
- Production: Working with you, we outline the content and style of your event platform then begin development and event production ready for broadcast.
- Monitoring: During live broadcast we monitor the platform and attendee data to gather insights to produce a post-show report for your event.
Digital Marketing Industry Events
To understand the state of development of Digital Marketing technology, it is useful to look at the annual landscape. Below is a list of prominent events that the marketing industry in the US has to offer:
| Event Name | Location | Description |
|---|---|---|
| In/Visible Talks | San Francisco, CA | The annual conference that celebrates the art of design. |
| Affiliate Summit West | Las Vegas, NV | The largest meeting place for the affiliate marketing industry. |
| Social Media Strategies Summit | San Francisco, CA | The #1 social media event for senior-level marketing professionals. |
| B2B Marketing Exchange | Scottsdale, AZ | A must-attend event for B2B sales or marketing practitioners. |
| Adobe Summit | Las Vegas, NV | Strategies, tools, and insights to put the customer experience first. |
Technology and Interaction
We provide our expertise in all kinds of interactive tools such as gamifications, chats and surveys for additional user engagement. Discover our AR add-ons for your digital event in our studios. Interruption-free transmission goes without saying for us, so much so that we guarantee it. Our in-house engineers, technicians, camera operators, directors, concept designers and graphic designers are among the best in their business, ensuring data protection and social distancing rules also take top priority.
