Digital Marketing Asia: Transforming the Future of Digital Marketing
Digital Marketing Asia is a premier platform brought to you by MARKETING-INTERACTIVE. With over a decade of influence across Asia, the platform unites the brightest minds in the digital marketing industry. This year, Digital Marketing Asia is excited to host its inaugural event in the Philippines, further expanding its reach and impact in the region. Backed by extensive research, the conference offers insightful sessions that address the practical challenges faced by modern-day marketers. As we stand on the cusp of a transformative era in digital marketing, Digital Marketing Asia Philippines 2024 will serve as a beacon for marketers striving to elevate their approaches in an increasingly tech-driven world.
Key Takeaways and Thematic Pillars for 2024
This year, Digital Marketing Asia Philippines 2024, a platform for insightful discussions and knowledge-sharing, will anchor its one-day conference around four key thematic pillars:
- AI Revolution: Discover how the Philippines is riding the wave of AI to revolutionise digital marketing strategies. It’s not just about trendsetting; it’s about crafting a resilient, innovation-led digital marketplace, ready for tomorrow’s challenges.
- Data-Driven Insights: Delve into the realm of marketing where data-driven insights fuel strategies, paving the way for impactful campaigns and resonant brand experiences. Discover how harnessing the power of in-depth analytics amplifies marketing effectiveness.
- Social Media Engagement: Embracing social media is crucial for brands seeking to engage Filipino consumers. While influencer marketing remains paramount, learn the many other ways to best harness the power of social media platforms to not just foster relationships, but also drive actual ROI.
- CMO Evolution: As the marketing landscape continues to transform, the role of CMOs is undergoing a significant evolution. Find out how future-ready CMOs are gearing up for the waves of the tech revolution fast-hitting the marketing landscape.
Meet the Digital Marketing Powerhouses
The event features a lineup of expert practitioners and industry leaders who are driving innovation across the region. Below are some of the key speakers participating in the event:
| Speaker | Role |
|---|---|
| Wil Sarmiento | Sr. Director and Head of CLM for Consumer Business |
| Aditya Varadarajan | Director of INSEA Partnership for Microsoft Advertising |
| Jonas de los Reyes | First Vice President, Head of Digital Marketing and Omnichannel |
| Adriann B. Eusebio | Head of Total Foods Philippines and Head of Marketing & Strategy, SEA, Japan & Korea |
| Kellda Centeno | Group Director – Digital, Loyalty & Delivery |
| Sebastian Tuason Cruz | Country Head of Digital & Ecommerce and APAC Digital Marketing Director |
Who Should Attend?
Join more than 150 of the brightest minds in the marketing space as we delve into transformative trends. The event is designed for Chiefs, presidents, vice presidents, directors, heads, managers, and executives, including:
- Chief Executive Officer
- Chief Marketing Officer
- Chief Experience Officer
- Chief Data Officer
- Chief Digital Officer
- Chief Growth Officer
Attendee Insights and Testimonials
Participants have consistently praised the conference for its depth and relevance. “If you are in digital marketing, this is a MUST-attend conference. Keeps up with the current trends,” shared one attendee. Others noted that the event provides “Amazing and insightful sessions, great speakers, and a lot to take away,” and “A good way to get an eye-opener and refresher to take a step back and look at our business and organisation challenges through the eyes of external experts.” Overall, the experience at DMA is an insightful and informative one, where being able to network with fellow professionals to discuss future trends is a true benefit.
Expanding the Horizon: DigiMarCon Asia 2025
Beyond the Philippines, the 7th Annual DigiMarCon Asia remains the ultimate Digital Marketing, Media, and Advertising Conference & Exhibition in the region. DigiMarCon Asia 2025 will be held from July 30th - 31st, 2025 at the luxurious Marina Bay Sands Expo and Convention Centre in Singapore. Attendees can immerse themselves in topics such as:
- Digital strategy and programmatic advertising
- Customer engagement and user acquisition
- Video marketing and data science
- Growth hacking and search engine optimization
Whether your goal is to reinforce customer loyalty, improve lead generation, or increase sales, the program has been specifically designed to help attendees develop their audience. Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with ideas to lead your team to even greater success.
