The Best Event Management Company in the Philippines and Industry Standards
The best event management company in the Philippines is dependent on the judgment of the clients, and is dependent on the categories or type of events. Not All Event Management Companies are the same. The event spectrum is wide; there are event management companies that specialize in social events like birthdays and weddings, some event management companies in corporate events, and the others on business events. Even in these sub-categories, there are specializations.
The Importance of Specialization
In this industry, specialization is the key. You are recognized on the basis of the niche where you known and established your reputation as the leader when it comes to organizing and staging events in a particular industry. Any organizers that pretend to claim that they are competent in all industries and type of events are not telling the truth. Therefore, the best question to ask is what industry or type of events your company can compete to be one of the best or if not the best event management company in the category you choose.
You are only good as your last performance. This is the mantra of most of the event management companies in the Philippines, and the world. The recognition can only last for one month or one year. Complacency and the changing competitive environment allows for new players to wrestle the title of the Best Event Management Company in the Philippines. While it is great to win an award, the Best Event Management Company is a title that is non-existent as a single entity; however, the Best Event Management Companies in different categories are existing and accepted by the industry.
Criteria for Determining the Best Event Management Companies
The lack of a consistent award giving body for the industry leaves the debate open. Still, the Best Event Management Companies in the Philippines in different categories must possess specific qualifications as outlined below:
| Requirement | Description |
|---|---|
| Legal Personality | In the age of fly-by-night companies, an event management company must establish its legal personality. |
| Proof of Concept | This involves the documented events they implemented. |
| Profitability | An event can be considered best if it achieves its objectives; most of the time, it is the bottom line. |
Professional Development and Training
Continuous learning is crucial in the success of a corporate event manager. Most of the times, corporate event managers or in-house event departments find it hard to source event management training companies. This is the reason why the Philippine MICE Academy was created. The Philippine MICE Academy is the only event management training institution for Meetings, Incentive Travel, Convention, Conferences, Exhibition and Event in the Philippines.
The academy conducts the seminar Event Management 101 - A Seminar for Corporate Event Managers. This event management seminar offers critical topics that corporate event managers encounter in the daily achievement of their tasks, taught by practitioners who are expert in different areas:
- Event Planning: Joel Pascual, President, PEPtarsus, Organizer of World Food Expo.
- Event Logistics and Operations: Monette Ituralde Hamlin, President, TeamAsia, Event Manager of LCF CSR Expo.
- PR and Events: Thelma Dumpit-Murillo, Former Director of CITEM.
- Digital Marketing for Events: Orly Ballesteros, COO, Exlink Management and Marketing Service Corp.
- Site Management: Dexter Deyto, Vice President, SMX Convention Center.
- Fundraising Tools and Budgeting: Marissa Nallana, President, PETCO.
- Event Safety, Risks and Insurance: Jing Lagandaon, COO, Global-link MP Events International Inc.
This ensures that attendees of the seminar will learn the latest trends and tricks of the trade from actual implementation of events. After the event, you will have a newfound confidence in handling and managing your events.
Industry Profile: Fireworks Trade Exhibitions & Conferences Philippines, Inc.
Fireworks Trade Exhibitions & Conferences Philippines, Inc. is part of the Fireworks Trade Media Group, one of Asia’s largest independently owned trade media company. Established in 2008, it is currently made up of 3 different business divisions: Fireworks Exhibitions and Conferences (Trade Exhibitions), Fireworks Business Information (Trade Publications), and QUIK Fairs (Industrial Roadshows and Niche Events). They have grown leaps and bounds with international offices spanning in 7 countries namely: Indonesia, Malaysia, Thailand, Singapore, China, Taiwan, and the Philippines.
