Event Management 101: Making Better Professionals in the Business Events Industry
The purpose of event management is to organize, plan, and execute successful events by managing every aspect, from logistics to marketing. Event Management as a profession is rapidly growing in the Philippines. This is the driving force for the growth of event management professionals, and the expansion of companies of their marketing department to have event management department or staff. Companies recognize the importance and effectivity of event marketing as a tool to generate leads and customers.
The Event Management 101 Conference
The much awaited and most requested Event Management 101 Conference is set this September 26-27, 2019 at Tower Club, Paseo De Roxas, Makati City. This conference aims to jumpstart the career of professionals wanting to enter the business event management industry. Now on its third year, the event management 101 attracts different marketing, sales, owners and events professionals who are tasked to implement events in their respective industries.
Participants in this 3rd run will surely enjoy and benefit from the event designed to educate and expand your network. One thing that makes the conference special is the line-up of speakers who are all practitioners and thought leaders in the business event management industry. Most of the resource speakers are coming from the Philippine MICE Academy, the only institution in the Philippines that is Preferred Provider of the Event Industry Council to offer Certified Meetings Professional (CMP).
Core Functions of Event Management in the Philippines
In the Philippines, event management is important in ensuring smooth execution through several critical success areas:
- Strategic Planning – Goal setting, budgeting, and venue selection.
- Vendor & Staff Coordination – Supplier management, logistics, and on-site staff.
- Marketing & Promotion – Generating attendance via focused event campaigns.
- On-the-Day Execution – Managing seamless operations and overcoming unexpected challenges.
- Post-Event Analysis – Quantifying success and capturing feedback for improvement.
The Significance of MICE
MICE stands for Meetings, Incentive, Convention and Exhibition. The advent of Philippine MICE Roadmap under the stewardship of the Department of Tourism, Bureau of Investment and Philippine MICE Academy further speed up the growth of the event management industry. This roadmap gives the event management industry a guide on what key results are to expect on what the Philippines will achieve in the year 2030.
Exlink Management and Marketing Services
Exlink Management and Marketing Services (Exlinkevents) in partnership with Philippine MICE Academy, and Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS) produced and organized the event. Exlinkevents is a business event company specializing in organizing high-impact business events and conferences in the Philippines with more than 2 decades of experience.
| Service Category | Core Offerings |
|---|---|
| Professional Services | Event Planning / Management Consultancies, Production / Program Management |
| Specialized Management | B2B Event Management, Fundraising Management, Association Management |
| Marketing & Sales | Sponsorships / Exhibitors Sales & Marketing Services |
| Technical & Admin | Creatives and Pre-production Services, Registration / Event Admin Services |
Customer Engagement and Brand Impact
Event management plays a key role in customer engagement. Event planners can create and manage memorable events that will foster meaningful interactions between customers and the business. This helps create an emotional connection between customers and the brand, creating a more devoted customer base. A properly managed event provides a lasting experience, deepens brand engagement, and creates lasting impact.
