Online Grocery Shopping and E-commerce Trends in the Philippines
Over the past couple of years, online shopping experienced meteoric growth worldwide, and it’s here to stay. In the Philippines, the e-commerce market is experiencing high growth, driven by a young, female-dominated, and mobile-first consumer base. In the survey conducted by Statista in August 2023, there was a rise in the percentage of grocery delivery services in the Philippines catering fresh food & beverages, personal care, and/or household items.
Understanding Market Growth and Statistics
Demand increased to 2.03% this year from 1.64% in 2022 and 1.37% in 2021 due to the peak of COVID-19. This number of online grocery shoppers is expected to increase by 2027 to 3.84%. Knowing which in demand products in the Philippines are currently trending can help refine your ecommerce strategy and boost your online store’s relevance.
Philippine Grocery Delivery Demand Trends:
- 2021: 1.37%
- 2022: 1.64%
- 2023: 2.03%
- 2027 (Projected): 3.84%
Why Online Grocery Shopping is Helpful to Filipinos
The secret to a wonderful dish is fresh ingredients and quality cooking utensils. But as time got faster, some of our beloved mothers got tired of going to a local supermarket just to meticulously pick which veggie and what type of meat to use for everyday meals. That is how food delivery services have become more useful as we can still pay closely for what to buy in just a few taps on our phone or computer.
In the Philippines, grocery delivery services got more convenient due to the lockdown last year which is also influenced by government projects called mobile food carts, a kitchen mobile set-up where you can buy fresh fruits and vegetables, street foods, and other things that can be sold for daily use. Furthermore, online grocery shopping is a better option as we can access a wider option of products or hard to search in the local market with a stable price.
One of the unique Filipino cultures is called “Tawad”, a buying behavior in which the buyer asks for the buyer to lessen the price of a certain product which can be seen in the local markets. But who could “tawad” now, when a price hike is unpredictable? In due course and as online gives more convenience to a lot of people, grocery stores are also transferred to this platform to render a less hassle service while still adhering to quality products like in the market.
Filipino Online Shopping Behavior
Millennials and Gen Z are the primary shoppers. According to research, 52% of Filipino online shoppers are in the 25-34 age range. If you combine them with the 18-24 shoppers, they make up nearly 80% of all shoppers. Records show that 72% of Filipino online shoppers are female, and Filipinas heavily outspend their male counterparts when it comes to ecommerce. In addition, cash-on-delivery is the most popular payment method.
Regional Distribution of Ecommerce Transactions:
- Metro Manila: 38%
- Cavite: 9%
- Cebu: 6%
- Pampanga, Davao, and Rizal: 3% each
Introducing the LAHAT FOOD App
Introducing the LAHAT FOOD app, the newest and trending food delivery app in Metro Manila today. With this app, you can access a variety of grocery markets and fresh ingredients for your meal- especially with the incoming holiday season! You can also buy Korean merch, pet food, baking supplies, and many more! To explore the bright side of grocery shopping, read the guide below:
- Search and download LAHAT FOOD app in Google Play or Apple App Store.
- Register and create your own personal account.
- After creating your account, you may search grocery stores by clicking ‘Grocery’ on the home page.
- Pick your preferred store. And don’t forget to add to the cart!
- Wait for your order which will be carefully delivered to your doors by our hardworking riders!
Don’t miss the chance to enjoy the free shipping offer within Metro Manila until December 31, 2023. Shop now!
Turn everyday meals into unforgettable feasts — shop your groceries with us!
