Gillette’s Luxury Influencer Kit for a Breakthrough Shaving System
When Gillette introduces a breakthrough shaving system it is done with an eye to a global audience and on a multitude of platforms/channels. Consequently, when you make a breakthrough shaving system you need an influencer kit that rises to the occasion.
Design and Collaboration
To create as much of an impact as it’s new product line, Gillette’s agency designed this one-of-a-kind luxury influencer kit in collaboration with the studio at Pusterla. Designed in a 2 3-sided hinged lid box style, the exterior is wrapped in a luxurious deep blue iridescent paper, and embellished with an engraved metal tag, silver foil stamping, debossing, multiple lined trays with ribbon pulls to ensure the package opens with a seamless rise.
Global Outreach
This one-of-a-kind luxury influencer kit was produced, packed out and shipped to 900 celebrities, editors, media professionals, and other influencers. The project reflects a high standard in the industry of health and wellness packaging and marketing.
Technical Project Details
The following table summarizes the specifications and elements of the project:
| Industry | Health and Wellness Packaging, Marketing |
| Box Style | Custom Wellness Box for Building Positive Thinking |
| Features | Engraved Metal Embellishment, Silver Foil Stamping, Debossing, Multiple Lined Trays, Ribbon Pulls |
