Top Influencer Marketing Agencies in the Philippines in 2025
Influencer marketing continues to grow fast in the Philippines, and agencies are leading the way. Here are the top teams helping brands connect with creators in 2025. Dubbed as the “social media capital of the world”, it’s no wonder the Philippines is a hotspot for social media marketing to prosper. The market potential continues to grow with more Filipinos spending a great amount of time on social media. Filipinos are the world’s number one social media users in terms of time spent online, spending an average of 4 hours and 12 minutes on social media. Consequently, statistics show that 71% of Filipino consumers are more likely to make a purchase based on a social media reference.
The Landscape of Influencer Marketing
Influencer-generated content will continue to remain a dominant force in social media marketing in the Philippines. Influencer marketing is becoming one of the most important online marketing channels and marketers know this. On average, businesses generate $6.50 for every $1 invested in influencer marketing. It is the fastest-growing channel for acquiring customers online because consumers trust the content and recommendations the influencers post.
Top Influencer Marketing Agencies
AJ Marketing
AJ Marketing is a creative agency delivering innovative advertising across Asia, with a strong footprint in Korea, Japan, and Southeast Asia. The agency transforms traditional marketing by translating complex ideas into clear, engaging stories for diverse audiences. Close attention to local cultures guides content crafted for every platform, ensuring relevance and impact. This culture-first mindset positions AJ Marketing as a trusted partner for brands seeking growth in rapidly changing digital landscapes. Their profile includes:
- Office Location: Makati, Metro Manila
- Employee Count: 11 – 50
- Starting Budget: ≥ $5K
- Year Founded: 2019
- Niches Served: Tech, Web 3, Travel & Lifestyle Brands Targeting “Gen z asia”
- Top Customers: B2B consulting firm (LinkedIn awareness), APAC education company (500 K+ reach)
Influencer PH (Powered by PopStar)
Influencer PH is the influencer marketing platform for Filipinos, powered by PopStar - the largest influencer marketing platform in the Philippines and Indonesia with over 650,000+ influencers. Elevate your brand and connect with relevant influencers in Metro Manila and across the Philippines. Dominate your marketing goals with InfluencerPH, as they offer a flexible range of campaign models to fit your needs and your budget so you can stay on track and on budget without the stress.
Armful Media
Armful Media specializes in influencer marketing for 7 figure eCommerce brands, driving revenue and brand awareness through data-backed creator partnerships. The agency maps each initiative to clear growth metrics.
Choosing Your Influencer Marketing Strategy
One of the first, and most important, steps is carefully taking the time to seek out what types of influencers you think will work well with your brand. Understanding the different types of influencers can help you map your influencers to your goals. Based on your goals and budget, agencies will help you create a complete influencer strategy, be it content creation, strong engagement rates, or driving sales.
Influencer Tiers and Their Impact
- High-Tier Influencers (Celebrities and Mega): Feature the highest reach but the lowest engagement rate. They are very expensive and typically have low brand trust and loyalty.
- Mid and Low Tier Influencers (Macro and Micro): Provide a high engagement rate and strong credibility from followers at a reasonable cost, despite a smaller reach.
Goals and Metrics to Track (KPIs)
To start your influencer marketing campaign effectively, you should align your objectives with specific channels and metrics:
- Brand Awareness: Target Celeb / Mega influencers on Instagram, Facebook, or Youtube to track Impressions.
- Product Consideration: Target Micro / Macro influencers on Instagram Stories, Facebook, or Youtube to track Engagement.
- Purchase Intent: Target Micro / Macro influencers across all channels to track Engagement.
- Sales: Target all tiers on Instagram Stories, Facebook, or Blogs to track Clicks.
- Loyalty: Target all tiers across all channels to track Impressions.
