11 Things to Include in Your Influencer Media Kit – and How to Create One for Yourself
Briefly, an influencer media kit is an information sheet or packet that you can give to potential client brands and media organizations. Also referred to as a press kit, this is the influencer version of a resume, CV, or portfolio. In practice, that means it is something that you use to introduce yourself, a virtual handshake. Properly assembled, this document will tell people what you have accomplished as an influencer, and examples of your work.
Why Do You Need an Influencer Media Kit?
Like any business owner, influencers need to advertise their services. Your influencer media kit is one of the most practical advertisements, because you can email them to marketing professionals and influencer marketing agencies. Having a media kit also makes you more professional. It indicates that you know how many followers you have, an approximate engagement rate, and much more. This little document will show that you are much more than a hobbyist who just likes to create. You are demonstrating a commitment to promoting yourself and their products in a professional manner.
How to Create Your Influencer Media Kit in 5 Easy Steps
An influencer media kit can be as simple or as complicated as you make it to be. Before we dive into the details, here is an overview of what you need to do:
- Step 1: Pick a Tool to Help Create
- Step 2: Decide on Your Design
- Step 3: Gather Data You Will Need for Your Influencer Media Kit
- Step 4: What to Include in Your Influencer Media Kit
- Step 5: Create It!
Tools to Help Create Your Rockstar Influencer Media Kit
Luckily, you don’t need to start from scratch if you know what tools to use. No matter what your brand is, you’ll want to employ some graphics tools to craft the perfect kit. Most influencers are aware of Adobe Photoshop because it is the original commercial quality graphic designer. These influencers might consider using Adobe Express, which is a freemium design tool. On the other hand, you can also purchase an inexpensive template on Etsy, plug it into Photoshop, Canva, or even Powerpoint, and off you go! If you want to be smart with your time and you’re not the best with visual design, why not hire an expert to create an influencer media kit on your behalf rather than fiddling around with a tool?
Comparison of Resources and Estimated Costs
| Option | Tool/Service | Estimated Cost |
|---|---|---|
| Design Tool | Adobe Express | Freemium / Inexpensive |
| Template | Etsy Templates | $5 to $15 |
| Outsourcing | Fiverr Professional | $10 to $35 |
What Should Not Be in Your Influencer Media Kit
Though you’re seeking a paid partnership, your media kit is not the place to share your rates. Rates are not something that you have set as one flat rate and by putting them in your media kit, you are severely limiting yourself. You should have ranges based on what the brand is seeking and you don’t share what those are until you get into the stage where you are negotiating.
Furthermore, do not include your life story. Your media kit should tell about you and your brand, but it should not be an extensive story. Save your story to when you write your autobiography.
Finally, avoid a list of every brand you’ve worked with. You should share past and present partnerships, but it should highlight the ones that are not only super successful but ones that you are product of, and it should be a short list. Limit to just highlight a few.
