A Taste of Korea: Handmade Korean Food Gift Sets
When we were approached by KTO to develop prizes for the Koreataste.org Blogging Contest, we were ecstatic. We thought this was a way to show the beauty of Korean culture and cuisine though an physical gift.
We wanted to give something that showed off Korean craftsmanship and ingredients because there are things in Korea that can't be found in other parts of the world. These are test shots of the prizes that we have participants for the blogging contest and they are gifts for VIP visitors to Korea.
The Meaning of Son-mat
On the top of the box, the hangul, 손맛, literally means "hand taste," but the idea is that the hands can enhance the flavor of a dish. The hands are also the most sensitive instruments for cooking and Korean master chefs can distinguish a taste simply by the texture and feel. It's a skill that requires countless years of experience.
Obangsaek and Traditional Packaging
Also inside the box, we have wrapped unique Korean ingredients in Korean traditional cloth and the colors represent the Korean idea of Obangsaek: the five colors. The belief is that the five colors along with the five elements correspond to heal and nurture the body.
Key Information for the Gift Sets
- Event: Koreataste.org Blogging Contest.
- Concept: 손맛 ("hand taste"), representing the skill of Korean master chefs.
- Visual Style: Obangsaek, the five colors and elements.
- Target Audience: Participants for the blogging contest and VIP visitors to Korea.
A special thanks to our designer, Michelle Min, and our staff for assembling these boxes and to KTO for their support.
