Digital: Pinoy livestreaming app kumu unveils new look, shop updates, and co-hosting feature

A new update of the Pinoy live streaming app, kumu, has officially been launched, and is now available for download. The new look and features of the app is part of kumu’s impressive overhaul of growth in 2020, which included the release of kumu klips videos, and a partnership with Pinoy Big Brother (PBB) in the months prior. Rest assured, kumu has more surprises in store in the coming months, as the latest app version sets the foundation for steady expansion.

Strategic Growth and Innovations

Andrew Pineda, Chief Architect of the kumu app, remarks that upgrades were primarily implemented with specific growth strategies. “We wanted to focus on growing our e-commerce platform and our Kumunities”, he says. “We wanted to make sure they had prominent places in our app. So, we were inspired by other apps in the market that had a lot of features. But, we were able to innovate them to help users navigate the app more seamlessly and intuitively.”

Key Updates in kumu’s New Version

Key updates in kumu’s new version include several enhancements designed for better user engagement:

• New “Home” Page: kumu’s new in-app home page has a new structure, with main tabs “Follow”, “LIVE” and “Discover.” Under the new home structure, users can now navigate through their desired content easier.
• Enhanced Shopping Experience: Following the popularity of live commerce in the app, kumu has revamped the “Shop” platform to include market categories “Fashion”, “Health & Beauty”, “Electronics”, “Food” and so much more. Additionally, product listings and links can now be added to kumu’s short-form video format, kumu klips.
• Co-host with 2-seat option: Live streaming with multiple hosts has proven to be very popular with Filipinos. To further enrich this experience, kumu has added a 2-seat co-host option, allowing equal screen space for two streamers in one live session.

kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. It also fosters communities that ignite relevant discussions among Filipinos.

Professional Live Streaming in Manila

Complementing these digital app updates, the local industry is supported by professional production services. Team Beverly Boy provides top-notch live streaming services throughout Manila, Philippines, and internationally. Our crew is equipped with cutting-edge technology and has the expertise necessary to overcome any streaming obstacles.

As experts in live streaming production, we offer a flexible live production switcher perfect for live switching, streaming, and recording. Our advanced live video streaming equipment, including TriCaster and Livestream Studio HD550, suits any size of webcast or live streaming endeavor. We broadcast across diverse RTMP-compatible platforms like Wowza Media Server, Ustream, YouTube Live, Akamai, and Twitch, ensuring broad content dissemination.

Event Locations and Specialized Coverage

Manila offers superb locations for major events. Events can be streamed from the Cultural Center of the Philippines during major festivals or perhaps a more intimate simulcast for a corporate event at The Manila Hotel. Consider hosting presentations at the Philippine International Convention Center or planning for a broader online audience.

Global Participation and Future Expansion

In the coming months, users can expect more exciting changes, new online communities and diversified platforms at kumu, as expansion continues. It’s all part of the company’s commitment to keep up with the digital innovations of the time, while tailoring it specifically to the needs of Filipinos across the globe.