Propel Manila bags five metals, is named Philippine Independent Agency of the Year in Campaign AOY Awards 2022 SEA

MANILA, PHILIPPINES — Most-nominated Philippine agency Propel Manila brought home five titles from the 2022 Campaign Agency of the Year (AOY) Southeast Asia. Propel Manila was named Southeast Asia Integrated Marketing Agency of the Year Bronze, and Southeast Asia Content Marketing Agency of the Year Bronze, complemented with its back-to-back win for SEA Talent Development Program of the Year Bronze and back-to-back silver for SEA Best Culture, and the Philippines Independent Agency of the Year Gold.

Consistent Excellent Performance

These awards are added to the local indie agency’s consecutive wins this year from 4As Independent AOY and Digital AOY, to Boomerang’s Agency of the Year and Tech Innovator of the Year, and now with Campaign, a testament to its consistent excellent performance. Thriving and surviving amidst the pandemic is no joke. Propel Manila invested in its people, its culture, its innovations, and its services to drive a well-balanced workplace where ideas that matter naturally happen.

Leadership and Vision

“We are still in awe of how this humble home we call Propel could fly this high. Proud is an understatement to describe how grateful we are to have great minds and hearts in creating stories that matter,” said Propel President and CEO JC Valenzuela. “May these accolades continue to inspire us, our people, our clients, and our communities while we stay guided by our north star on how powerful our ideas could be, how it greatly matters,” he added.

Propel Creative Chief Raymund Sison added, “To be recognized by peers in Southeast Asia is truly humbling. It’s a testament to our great agency health – our body of work, our business performance, our culture, including our contribution to our industry and community. We celebrate and share all these wins with our teams, clients, partners, and collaborators, who are the real force behind our wins.”

A Focus on People and Culture

“We celebrate all the talented people with us, each of them who shines brightly on their own. It is for them that we continue to learn on best practices we can improve in our culture and program. It is for them that we bring out the best stories with our clients and for our communities,” said Propel Manila Culture Chief Maureen Go-Valenzuela. “This is for being independently together all this time!”

Detailed Award Breakdown

Propel bested in the following categories, while the performance of other agencies is also noted:

Philippines Independent Agency of the Year

• Gold: Propel Manila (Philippines)
• Silver: The Huddle Room (Philippines)
• Bronze: NuWorks Interactive Labs (Philippines)

Southeast Asia Best Culture

• Gold: IDEASXMACHINA (Philippines)
• Silver: Propel Manila (Philippines)
• Bronze: M&C Saatchi Performance (Singapore)

Southeast Asia Talent Development Program of the Year

• Gold: TBWA\Singapore (Singapore)
• Silver: IDEASXMACHINA (Philippines)
• Bronze: Propel Manila (Philippines)