11 Things to Include in Your Influencer Media Kit – and How to Create One for Yourself
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you about sponsored social posts and other collaborations. One of the best ways to answer their questions is having an influencer media kit.
What is an Influencer Media Kit?
Briefly, an influencer media kit is an information sheet or packet that you can give to potential client brands and media organizations. Also referred to as a press kit, this is the influencer version of a resume, CV, or portfolio. In practice, that means it is something that you use to introduce yourself, a virtual handshake. Properly assembled, this document will tell people what you have accomplished as an influencer, and examples of your work. They help brands “shop” for influencers and identify the perfect services to suit their needs.
Why Do You Need an Influencer Media Kit?
Like any business owner, influencers need to advertise their services. Your influencer media kit is one of the most practical advertisements, because you can email them to marketing professionals and influencer marketing agencies. The information you include is important, but so is the design: people like to see your sense of style before interviewing. Having a media kit also makes you more professional. It indicates that you know how many followers you have, an approximate engagement rate, and much more. This little document will show that you are much more than a hobbyist who just likes to create. You are demonstrating a commitment to promoting yourself and their products in a professional manner.
How to Create Your Influencer Media Kit in 5 Easy Steps
An influencer media kit can be as simple or as complicated as you make it to be. Before we dive into the details, here is an overview of what you need to do:
- Step 1: Pick a Tool to Help Create
- Step 2: Decide on Your Design
- Step 3: Gather Data You Will Need for Your Influencer Media Kit
- Step 4: What to Include in Your Influencer Media Kit
- Step 5: Create It!
Step 1: Pick a Tool to Help Create Your Rockstar Influencer Media Kit
Luckily, you don’t need to start from scratch if you know what tools to use. No matter what your brand is, you’ll want to employ some graphics tools to craft the perfect kit. Most influencers are aware of Adobe Photoshop because it is the original commercial quality graphic designer. While this is a good investment for influencers who do a lot of photo and image editing, the cost might be too high for occasional use. These influencers might consider using Adobe Express, which is a freemium design tool. Even the premium versions are inexpensive for a single user.
You can also try influencer media kit templates. For example, you can purchase an inexpensive template on Etsy for as little as $5 to $15, plug it into Photoshop, Canva, or even Powerpoint, and off you go! If you want to be smart with your time and you’re not the best with visual design, why not hire an expert to create an influencer media kit on your behalf rather than fiddling around with a tool? You can purchase a customized kit on Fiverr for anywhere from $10 to $35.
Comparison of Creation Options
| Option | Type of Service | Approximate Cost |
|---|---|---|
| Adobe Photoshop | Professional Graphics Tool | Commercial Subscription |
| Adobe Express | Design Tool | Freemium |
| Etsy Templates | Pre-made Files | $5 – $15 |
| Fiverr Experts | Custom Creation | $10 – $35 |
Steps 2 to 4: Design and Data
When you decide on your design, remember that the design: people like to see your sense of style. Regarding Step 3, you must gather data you will need for your influencer media kit. It indicates that you know how many followers you have, an approximate engagement rate, and much more. For Step 4, ensure you include 11 things to include in your influencer media kit (with examples) to identify the perfect services to suit their needs. No more spending countless hours designing your media kit; you can use a Media Kit Template to pitch brands and collect your coin!
Step 5: Create It!
Now, let’s jump into the final step. Whether you use a signiture content calendar for effective content creation or a specific template, the goal is to keep you organized and on top of your game! Grab a template, use your data, and finally create it to showcase your work with purpose and peace.
