15 DIY Swag Bag Ideas for Clients, Events, and Giveaways
Everyone loves free stuff! Swag bags are great promotional tools because everyone loves free stuff. Whether you’re in charge of complimentary swag for clients or putting together giveaways for events and social media contests, we’ve got some great swag bag ideas for you. In this article, you’ll find not only 15 great swag bag ideas, but also helpful tips and free Avery tools to help you get the job done. Create your own promotional items using printable products and free Avery tools.
How many items should be in a swag bag?
There is no hard and fast rule as to how many items should be included in a swag bag, however, we recommend aiming for at least five items. Although the size, weight, and value of the items can easily shift that number. For example, a button, postcard, coupon, sticker, and $5 gift card might not create as much buzz with your audience as an expensive travel mug and a raffle ticket. A large potted plant might be within your budget and excite your audience, but it would be awful to carry around at a large event. Most importantly, consider your budget and audience. Then factor in current trends and the impact, size, and weight of items when brainstorming swag bag ideas.
Free tools for customizing swag
While there are many options out there for creating custom promotional items, often they are limited. High minimum order quantities, graphic designers, and expensive “file processing” fees can eat up a lot of your budget. But when you sign up for a free Avery account you have access to free tools for designing your own swag bag ideas. Avery Design and Print Online (ADPO) is free online software for designing labels, cards, and tags. With ADPO you can design from scratch on blank Avery templates, or modify predesigned Avery templates with custom text, graphics, logos and so much more. Find templates for any Avery product by entering the product number in the Avery template finder. Whether you print your creations yourself or have us print for you, you’re not limited by huge minimums to order. Our professional WePrint® service allows you to order as few as two sheets of labels, cards, and tags or hundreds with zero file-processing fees.
DIY Swag Bag Ideas and Materials
- Custom tote swag bag: Printable light fabric transfer (3271)
- Product sample labels: 1.5″ printable round labels (8293)
- Raffle tickets: Printable tickets with tear-away stubs (16154)
- Customized tee: Printable stretchable fabric transfers (3302)
1) Custom tote swag bag idea
While free stuff is awesome, you don’t want clients or potential customers struggling to carry items. Other containers certainly work for swag bags, however, a classic tote remains the MVP. Design your own tote using free tools in ADPO, browse predesigned templates for business or upload your own complete artwork. Order printable light fabric transfer (3271). customize
2) Your products are the best swag
Turning your own products into promotional items is a great way to get people to try them. Use a QR code label to get reviews, conversions, and social shares. First, click the More button located in the left navigation bar in ADPO. Then choose the QR and Barcodes tool. Upload your own logo to finish. Order 1.5″ printable round labels by the package (8293), by the sheet, or custom printed round labels Customize
3) Raffle tickets for valuable prizes
A raffle is a great way to create buzz at promotional events, make use of high-value donated items, and collect emails. Be sure that you follow best practices for collecting emails, such as notifying entrants or making it an entry option. Order printable tickets with tear-away stubs (16154) or custom printed tickets. customize
4) Customized tee swag bag idea
Like tote bags, free t-shirts are a time-honored swag bag idea. Create simple logo tees for client swag and online giveaways or customize your design for a specific event. Check out our YouTube video on working with images in ADPO and subscribe to our channel for more helpful tips. Order printable stretchable fabric transfers (3302) customize
